In an exciting development for fans of immersive entertainment, Blumhouse, the powerhouse behind some of the most compelling horror films of the last decade, has announced a partnership with American Immersion Theater and its subsidiary, The Murder Mystery Company. This collaboration marks a significant step towards redefining immersive experiences for audiences nationwide.
The partnership was revealed following Jason Blum’s appearance on the popular TV show Shark Tank, where he praised the innovative work of Scott Cramton, CEO and Founder of American Immersion Theater and The Murder Mystery Company. “Scott Cramton has built up a tremendous business… His dedication to bringing guests not just a show, but a bespoke, thrilling narrative is an exciting concept to our ambition in immersive experiences of all kind,” said Jason Blum, Blumhouse CEO and founder.
American Immersion Theater and The Murder Mystery Company are renowned for hosting interactive murder mystery events that engage participants in unique and thrilling narratives. With a history spanning over 20 years and a repertoire that includes 5 popular immersive brands, the company has grown to become the largest theatrical company in the nation, offering over 7500 shows annually across more than 23 cities.
This partnership aligns with Blumhouse’s strategic expansion into ancillary businesses, including video games, live events, and consumer products. Blumhouse’s venture into the realm of immersive experiences is a testament to their commitment to exploring new frontiers in entertainment, further solidified by their recent collaborations, including the merger with James Wan’s Atomic Monster and the curation of the exhibit space in the Stanley Film Center.
Scott Cramton expressed his enthusiasm for the partnership, stating, “All of American Immersion Theater could not be more thrilled to team with Blumhouse! It’s a dream come true… My hope is that we can galvanize people’s interest in immersive experiences on a global scale.”
As Blumhouse and American Immersion Theater join forces, fans can look forward to a new era of immersive entertainment, where storytelling and participation merge to create unforgettable experiences.
