Gore impresario Eli Roth is no stranger to Halloween Horror Nights. His his film, Hostel has been the inspiration for mazes at the annual event, while he has also had a hand in creating creepy clowns for the Terror Tram at Universal Studios Hollywood’s event. This year, filmmaker Eli Roth – acclaimed director of blockbuster horror films such as Hostel and Cabin Fever – makes his commercial directorial debut with Universal Studios’ new “Halloween Horror Nights” television spot, entitled “The Mourning After.” Clever, no?
The commercial begins airing after the Labor Day weekend.
With Roth’s creative direction and filmmaking expertise, the compelling 30-second commercial becomes one of the most cinematic, horror-film- inspired, “Halloween Horror Nights” commercials ever created. “The Mourning After” spot follows a group of friends as they attend an unusual Halloween costume party and unfolds with a series of suspenseful twists and turns that begs for more.
Viewers will see an array of hidden references woven throughout the spot that pay tribute to the horror films and television-themed mazes guests will encounter at this year’s “Halloween Horror Nights” events. These include FX’s critically-acclaimed, Emmy and Golden Globe Award-winning television series, “American Horror Story,” Stanley Kubrick’s psychological horror film, The Shining and the upcoming SAW: The Games of Jigsaw movie.
Roth said the commercial gave him the opportunity to combine a love of horror films with how those films are brought to life within “Halloween Horror Nights.” “I first got involved with ‘Halloween Horror Nights’ as a fan – I felt that I was in a horror movie and
I didn’t want it to end,” said Roth. “For this spot, I wanted to pay homage to these brilliant and scary films, and yet put my own spin on it.”
