The Frida Cinema has made it very clear that the show must go on. With the current “normal” that we are facing, The Frida has taken the initiative in reaching out to the filmmaking and film lover communities. Their goal from the beginning has been to create a network of mutual support in the two communities while keeping the love of cinema very much alive.

One of the businesses hardest hit by the Corona Virus pandemic, movie theatres and, more to the point, independent cinemas have been scrambling. The good news is that over the last three weeks there has been a groundswell of support for art house cinemas like The Frida.

There is good news here. Promise.

Independent film distributors have begun partnering with art houses to release their films through theater-specific platform links. With remarkable speed, Distributors like Kino Lorber, Amazon, Hulu, and more have realized that with millions of people quarantined in their homes, the most sensible thing for these distributors to do may have been to release their films directly to streaming platforms

It began with Bacurau, on March 21st.  Now, The Frida Cinema is hosting ten streaming titles, all of which you can learn about below at their website. Oh and they will be announcing seven new titles in the days ahead, and with more distributors signing on to this new technology.

While it is safe to say that nothing replaces the communal experience of seeing a film on the big screen with a few hundred other people, we DO believe the game has changed. This fascinating new model has effectively changed movie going forever. How so? Technology has proven, along with the demand for truly original, daring films, that art house cinema will never go away. It will just find a new way. So, until we can return to The Frida Cinema, or any other one of your favorite local independent theaters, consider catching a movie tonight. Or really any time. The box office is always open.