Rotten Tomatoes,a go-to resource for movie and TV show recommendations, announced the launch of RT21, a yearlong celebration of the best in movies and television since the popular site’s debut in 1998. Serving Rotten Tomatoes loyalists and pop culture fans everywhere, RT21 will deliver original video, special-themed content, social media activations, and fan events across the country.
“Over the past 21 years, Rotten Tomatoes has evolved from a small fan site that aggregated reviews for a small group of movies to the world’s number one destination for entertainment recommendations,” said Rotten Tomatoes Editor-in-Chief, Joel Meares. “We are excited to look back and celebrate all of the freshest movies and TV over that time and look forward to 21 more years of helping fans and critics connect and debate the entertainment that inspires them.”
Kicking off the festivities Rotten Tomatoes’ online and social platforms is the new original video series “RT21’s Most Memorable Moments,” featuring unforgettable scenes, exclusive behind-the-scene stories and celebrity interviews from game-changing blockbusters, thrillers, comedies, holiday movies and more from the past 21 years. In honor of International Women’s Day, the episode debuting today features WONDER WOMAN director, Patty Jenkins, exclusively breaking down the movie’s popular “No Man’s Land” scene and reflecting on its impact. Additional films featured in the series will include THE 40-YEAR-OLD VIRGIN with commentary from Judd Apatow, THE SIXTH SENSE with commentary from Haley Joel Osment, and more. In December, Rotten Tomatoes’ dropped a preview episode, focusing on ELF, with commentary from director Jon Favreau and star Will Ferrell.
Multiple new videos will be released every month heading into Summer, along with listicle features that celebrate the freshest movies, TV and streaming shows from the past two decades – according to Rotten Tomatoes’ world-famous Tomatometer rating system. Bringing the celebration to the fans, Rotten Tomatoes will host social media activations throughout the year, including polls, trivia contests and more. And when all episodes are released, it will be up to fans to crown the number one most memorable movie moment of all.
Starting this week at SXSW in Austin, Rotten Tomatoes’ popular live event, “Your Opinion Sucks!” will have fans and critics discussing and debating movies and TV shows from the past 21 years, with plans to hold more events at other top fan conventions and festivals over the next year.